Proximity focuses on activating Five key passion points: Fun & Play, Venturing & Skills, Wellness, Food & Drinks and finally, Family & Friends. At Proximity we create experiences around the things Nigerians care about; their passions, their wants and their needs. Our primary mission is to understand them at the deepest cultural level, to understand why they are driven towards these passion points and how others can align and collaborate with them to co- create a life of meani